Instagram gives you a platform to promote your business, build a following, and attract customers.

Create a captivating brand personality to attract people and convert them into clients.

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As its title suggests, Instagram is instant! It is very personalized & is a great source of engagement among people.

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There are many different types of advertising formats on Instagram, including:

Image ads allow businesses to use single images to advertise their brand, products and services.

In-feed video ads can be up to 60 minutes long, but shorter videos are usually more effective.

Carousel ads feature a series of images or videos that users can swipe through.

Collection ads are a combination between carousel ads and shopping ads.

WHY INSTAGRAM ADS?

It is predominately a visual platform. And attractive visuals sell more than attractive words.
Its huge user base of more than 1 billion worldwide will give you great exposure and will generate more traffic for your business.
It has a younger and proactive user base who are constantly exploring for more information. This will positively get more inquiries for your business.
As per Instagram, 75% of its users take instant action once inspired by a post. And as of 2017, 120 million of its users either landed on a website, called, messaged or emailed to inquire more about businesses advertised on Instagram.
It helps you build your brand and your business by giving you various ways to advertise on its platform like: 1. Stories: These are compelling stories that reach the Instagram base 2. Photos: These are single landscape images that will tell your brand story 3. Videos: You have the option of a 60-second video advert about your business 4. Carousels: You can add depth to your photo ad campaign by adding more photos with information that customers can simply swipe through 5. Collection or Sideshow:: It is a video that contains a set of images that become a slideshow automatically
Targeted marketing helps you reach an audience that will matter to you the most.