In today’s competitive digital world, brands that understand their audience deeply grow faster. However, there is an easier way out – examining the audience of your rival. Due to the emergence of AI-driven tools, marketers are now able to decipher the type of individuals that use competitor brands, what they prefer, and what drives them to click.
It is not copying and pasting, but it is knowing how to repeat what is already proven to work, finding the opportunities and creating smarter campaigns. These are the best AI tools and tactics that can assist you in doing it.
Top AI Tools to Infer / Copy Competitor Brand Audiences
1. PowerAdSpy
One of the most used ad intelligence tools.
It lets you search Facebook ads by brand name or URL.
You can instantly see:
- Creatives
- Messaging
- Positioning
- What type of audience the ads seem to target
Just by checking their ad tone and product positioning, you can guess the interests and intent of their audience.
2. BigSpy
A massive ads database across Facebook, TikTok, Instagram, Google, and more.
You can filter by:
- Brand
- Niche
- Keywords
This helps you understand how your competitors structure their targeting and what themes work best for their audience.
3. AdFlex
A powerful Facebook ad analysis tool.
It reveals competitor ad patterns, landing pages, and their likely audience segments.
Useful for identifying:
- Demographic focus
- Creative style
- Seasonal trends
4. AdSpyder
A complete competitor ad analysis platform.
It gives insights into:
- Demographic breakdown
- Audience interests
- Ad frequency
- Ad placements
Perfect for building a baseline audience persona based on other brands’ campaigns.
5. Connect Explore
Designed specifically for Facebook interest targeting.
It uncovers hidden, highly specific interests that competitors may be using.
Example:
If Sephora’s audience follows “Korean Beauty Influencers,” the tool shows you similar niche interests to target.
6. Qloo
An AI-driven cultural and taste prediction engine.
It maps correlations between:
- Lifestyle
- Culture
- Music
- Fashion
- Personality traits
If you understand a competitor brand’s “taste profile,” Qloo helps you find similar audience segments that match that vibe.
Smart Strategy to Use These Tools Effectively
1. Spy on Competitor Ads
Start by checking ads of your key competitors.
Look at:
- Creative style (luxury, fun, minimal, emotional)
- Call to action
- Product focus
Example:
If a perfume brand shows “premium lifestyle shots,” it’s clear they target luxury shoppers.
2. Extract Interest Signals
Once you know the creative direction, use Connect Explore to find:
- Related interests
- Lookalike interests
- Niche micro-interests
This helps you build a sharper audience profile.
3. Build Lookalike / Similar Audiences
Use your own data:
- Customer list
- Website visitors
- Page interactions
Create lookalike audiences and then overlay the competitor-style interests to mimic their buyer persona.
4. Use AI to Create & Test Ads
Once you understand the audience, use AI creative tools like Omneky to generate:
- Ad creatives
- Copy variations
- CTAs
Run A/B tests to check which messaging resonates with the inferred competitor audience.
5. Monitor & Improve Constantly
Once ads run, track:
- Clicks
- Conversions
- Engagement
- Cost per result
Use your data to refine your audience mix and remove low-performing segments.
Final Thoughts
AI has made competitor intelligence smarter, faster, and more accurate. Instead of guessing what your audience wants, you can now reverse-engineer what already works for top brands — and apply it better.
At Digimarketerz, we help brands use AI-driven audience research to create winning campaigns that scale faster and convert better.
