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The Era of Digital marketing

The era of marketing for many decades was stagnant to three mediums – print, radio and television. Marketing was a one way communication but with the revolutionary change of massive use of social media (internet), it has turned into a two way approach which has enabled businesses to get their…
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10 Digital Marketing Strategies for Low Budget Business

Although startups with massive valuations and billions of dollars in venture capital might get most of the media attention, many startups have smaller budgets. For instance, India has the third-largest startup ecosystem in the world with about 60,000 startups. In the majority of companies, the creation of a successful budget that is cost-effective…
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